How People First Corporate Culture Enhances Options for Employees and Tenants

A founder of the progressive real estate firm CARROLL, Patrick Carroll shares his history, ideas, enthusiasm, and innovative approach to real estate.

A Sunshine Spotlight on Tampa, Atlanta, Georgia, and Beyond

Establishing the real estate brand CARROLL in Atlanta in 2004. Originally from Tampa, the founder made connections with people in the community, striving to find where improvements were most needed and working to make a difference. True, CARROLL’s global headquarters is in Atlanta, yet it’s grown and has branches in New York, Texas, Florida, and North Carolina. During that time, CARROLL has worked with over $4.2 billion in properties, not to mention aiding partners and clients in closing real estate deals worth $200 million in properties spanning multiple states.

Through contributions to the real estate community, the company set down roots in the Southeast region, with property in the great states of Georgia and Florida.

Diversity Opens Doors and Hearts

CARROLL teams invest in diverse real estate forms, from multifamily homes to retail establishments. By diversifying their investments and minimizing risk, they’ve enhanced clients’ investments by upgrading their physical and operational space.

Finding and Retaining Top Real Estate Talent While Also Supporting Tenants

To thrive, a real estate company must express its intention of supporting people and their community by recruiting and retaining the finest talent in the field. Supporting people includes an authentic learning culture to help current employees in their jobs and vocational advancement. The people-centric setting respects employees’ needs and goals, reinforcing them while simultaneously working to bring their A-game to clients. The people-first approach also promotes a close connection to the community, encouraging employees to work with partner organizations, such as Ronald McDonald House and Food Lion Feeds.

The Creation of Open Lines of Communication

Real estate is a rewarding, if turbulent, field. That’s what makes it exciting. With their fantastic team members working shoulder to shoulder, here is an opportunity for a real estate brand to become a liaison between property owners and tenants and a force in a particular niche focusing on a people-focused real estate vision. Imagine a real estate industry created to support the needs of apartment residents in their residential and commercial rentals, boosting the rental experience.

Tenant options include flexible lease terms, multiple security deposit options, and lease possibilities. People can use various payment methods to meet their rent obligations each month. Perks might, for example, include concierge services, resident activities, package acceptance, and a discount program for shopping, eating, and entertainment.